“Slap the bag” — the ancient coming-of-age game involving slapping a bag of wine (usually Franzia) while drinking directly out of its plastic spigot — is a college staple. As is drinking Fireball. So, it was only a matter of time before the two converged in alcoholic matrimony to create the perfect party vessel: boxed Fireball. Cinnamon whiskey, in a bag.
In case you missed it, the aptly named “Firebox” contains 3.5 liters of Fireball in two 1.75-liter pouches — so in theory, you could have two games of “slap the Fireball” simultaneously running, and why would you not?
Here are some people enjoying the Firebox, in their natural habitat…
Source: Fireball Whiskey Firebox Brings New Meaning to Slap the Bag – Thrillist